B2B buying decisions aren't made by one person. Or in one place.
LQ helps B2B brands show up in every place that shapes the deal, with the right message for every stakeholder in the room.
LQ builds presence for every step that influences the conversion.
The committee has already met. The peer recommendation has already happened. The AI has already named your competitor.
Long, distributed sales cycles
B2B buyers spend weeks or months evaluating across stakeholders, channels, and conversations. Most of those conversations never appear in your reporting.
Multiple stakeholders, one decision
The buying committee involves executives, end users, and procurement. Reaching one person is not enough. Reaching all of them is everything.
The decision is shaped before any inquiry
Peer recommendations, AI answers, and dark social are now where shortlists get built. By the time a buyer reaches your funnel, the decision is already in motion.
The B2B brands pulling ahead are present in every conversation that decides the deal, not just in the ones that end in a CRM record.
Quality beats volume. We build programs that know the difference.
Every channel, every dollar, aligned to the prospects that convert, expand, and drive long-term value.
find and reach your best accounts
Not all prospects are equal. We help you prioritize the ones worth winning.
We use data-driven segmentation to pinpoint accounts with the highest lifetime value potential, so you spend less on unqualified leads and more on profitable customers.
Account-Based Marketing (ABM): Target specific companies and stakeholders across every channel.
Intent-based targeting: to reach accounts actively researching your category
Paid search and social: optimized against pipeline quality, not just lead volume
Spend less on the wrong accounts. Win more of the right ones.
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reach the full buying committee
One contact is not a deal. The full committee is.
From LinkedIn to AI search to the publishers your buyers trust, we build campaigns that reach every stakeholder shaping the decision.
LinkedIn and paid social targeting: mapped to job title, seniority, and account
Programmatic and CTV: reaching stakeholders across the open web and streaming platforms
AEO and SEO investment: that compounds visibility across high-intent B2B queries
Publisher and affiliate strategy: built around the review sites, communities, and category-defining content your buyers consult
Influence happens before the click. Be present before buyers raise their hand.
LQ Vision™ gives you a 360 degree view of your brand across LLMs, AI Overviews, paid and organic.
connect marketing to closed revenue
MQLs that do not become revenue are just spend.
LQ Signal unifies data from all your marketing platforms and backend systems to connect marketing activity to closed revenue, not just front-end conversions. Every budget decision is based on real performance data, aligned with CAC and built around the LTV signals that show which customers stay.
Incrementality testing separates what is driving pipeline from what is just spending
Full funnel reporting connects campaign activity to sales-qualified opportunities and closed revenue
Conversion rate optimization across landing pages, demo flows, and free trial funnels
Marketing and sales alignment so every MQL is qualified, routed, and followed up on
We do not optimize for activity. We optimize for revenue.
The committee making your next deal is already meeting.
Be the brand they keep coming back to.
The AI Readiness Scorecard reveals your gaps and opportunities in AI paid media. It’s free and arrives in your inbox in minutes.
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