Take Share in an Emerging Category by Building an Acquisition Machine

The Goal

A rapidly growing telemedicine company needed a data-driven, customer-first acquisition strategy to expand in an emerging category. The benchmark was clear: deliver 500+ monthly transactions to prove category-scale potential.

The LQ Solution

• Reinvented search coverage to reach users across the full acquisition journey, with messaging tailored to each stage
• Leveraged a more robust Performance Max and Shopping audience strategy to scale transactions 20x
• Implemented a test-and-learn framework on social to identify the creative and audiences that drive real conversions

Why it Matters

• 10 record months don't happen by accident
• Precision targeting beats budget
• Social and search working together unlock exponential scale

‍