Scaling Quality Leads Through Funnel Optimization

The Goal

A leader in workplace learning software, needed to improve efficiency and lead quality while increasing net-new pipeline. Their previous approach was generating volume, but at unsustainable costs and with inconsistent MQL conversion rates.

The LQ Solution

• Shifted focus to deeper-funnel lead quality to align campaigns with true MQL outcomes
• Consolidated campaigns to reduce fragmentation and improve learning across platforms
• Streamlined bidding and targeting strategies to maximize efficiency
• Optimized measurement to ensure scalability while maintaining lead quality

Why it Matters

• Quality over volume: Every lead earns its space
• Smarter spend, stronger pipeline
• Built for sustainable, scalable growth