Mortgage Acquisition Built on High-Quality Borrowers

The Goal

A mortgage lender needed to build a scalable direct-to-consumer acquisition program without sacrificing efficiency, compliance, or borrower experience. The objective: increase funded loan volume by improving lead quality, optimizing source mix, and strengthening down-funnel conversion.

The LQ Solution

• Built and optimized a diversified mortgage acquisition engine across third-party marketplaces and lead gen channels
• Increased phone connect rate by continuously refining media optimization
• Reduced reliance on low-performing channels by reallocating spend toward sources delivering 70%+ gross qualification rates

Why it Matters

• Quality-driven acquisition scales without inflating cost per funded loan
• Down-funnel data is the most powerful media optimization signal available
• A repeatable, compliance-aligned acquisition model built to sustain long-term growth
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