Introducing Signals to Dollars, LQ Digital’s new series on what actually moves the needle in performance marketing.
Performance marketing has always had a noise problem:
- New channels
- New playbooks
- New buzz on what is going to change everything.
The difference today is the volume. AI didn’t create the noise, but it turned it up significantly. LinkedIn is louder than it’s ever been. Inboxes are full of pitches dressed up as insights. And for CMOs and marketing leaders trying to make real decisions, separating what actually matters from what someone is just trying to sell you has never been harder.
That’s why we started Signals to Dollars.
What is “Signals to Dollars”?
Signals to Dollars is LQ Digital’s biweekly series on growth and performance marketing. Each episode, LQ Digital practitioners dig into one topic and cut through the noise to what the data actually shows and what a smart marketing leader should do about it.
Here’s what you can expect:
- Short and focused. Episodes run 25 minutes or less; enough to get into the substance without losing your afternoon.
- One topic, one takeaway. No sprawling agendas. Every conversation is built around a single question and ends with something you can actually act on.
- Real talk, not theory. Topics span affiliate strategy, paid search, SEO, AEO, attribution, AI in marketing, and anything else in performance marketing worth an honest conversation.
- No vendor pitch, no urgency tactics. Just straight talk from practitioners who work in this every day.
Easy to listen to on a commute, during lunch, or whenever you have 25 minutes to think about what’s actually moving the needle.
