We know times are difficult right now for a lot of people and businesses. But here at LQ Digital, we also know and have witnessed first hand that it doesn't have to spell doom and gloom. There are indeed many ways to improve your business and ad performance in a way that leads to growth and increased revenue. That's what we specialize in here at LQ Digital - coming up with creative and data driven solutions to improve performance and to find new opportunities for our clients. One recent example of a client that we've done this for is Onnit.
Onnit is a fitness & lifestyle company that is focused on helping individuals to improve their physical, mental and spiritual well-being. However, they had challenges in reaching the right customers and wanted to improve their digital ad performance and efficiency, so they approached LQ Digital to help solve this problem.
With the high number of products and overly segmented campaign structure they were operating under, it made it difficult to improve the efficiency of those campaigns as well as take advantage of the automated bidding features available with Google.
LQ developed a two-pronged approach to solve this problem:
- Overhauled the search and shopping structure to best leverage Google's machine learning and optimize Return on Ad Spend (ROAS) with automated bidding.
- Identified and focused on scaling high value customer segments by utilizing 1st party data signals.
The result? A drastic improvement in performance and efficiency across both Search and Shopping. In Shopping alone they saw:
- 407% YoY increase in ROAS (Return on Ad Spend)
- 82% YoY lower Cost/Order
- 202% YoY increase in conversion rate.
Overall, Onnit saw a total of 57 YoY increase in orders and a 37 increase in revenue overall.
Watch the webinar to learn how LQ Digital approached the problem.
If you need help improving your performance to drive new revenue and growth opportunities, we've got you covered. Email us at ehoffman@lqdigital.com or fill out our digital assessment here.
