Throughout the Coronavirus pandemic, marketers are being asked to do more with less. Many of us are finding that our budgets are being cut and sometimes that means cutting back on advertising, such as paid search and social. However, there are still many digital strategies and programs that you can control and even improve, including your SEO strategy.
Now is the perfect time for marketers to review, clean and improve the SEO for their business. In this week's 15 Minute Digital Planning Webinar, we interview our Director of SEO, Jacob King to identify the key strategies marketers can implement right now to improve their SEO strategy, such as:
- Focusing on the structural content on your website and ensuring pages are visible to search engines so they're easy to find.
- Adding structured data (events) when possible. This is especially useful for industries that have traditionally used events or in-person meetings for their business, such as realtors.
- Re-purpose well performing secondary content such as how to guides, blog posts, e-guides and webinars.
- Link content sufficiently from higher profile pages, such as footers or headers on your home page to pass on link equity.
In the webinar, we'll also cover how some industries are creatively solving for their needs now and building SEO to benefit their business in the future using creative tactics such as virtual events and much more. Watch the webinar for free:
At LQ Digital, we've captured a lot of data over the last 15 years on what scores as best-in-class digital performance (search, social, affiliate). At this time we want to contribute by sharing our data, knowledge and expertise to help your company survive this turbulent time and provide relief.
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