The refinancing boom brought incredible growth to the mortgage lending industry – but it also brought an abundance of new lenders to market that customers could choose from. Now, the refi boom is starting to level out and lenders will have to get creative and improve their digital acquisition strategy to stay competitive.
The two most important and often difficult steps in achieving this are to join the data between marketing and sales to create a full-funnel view of your performance. Then, ensure that every lead provided to sales receives the exact same sales treatment and leverages a mix of outreach methods.
Get our latest whitepaper that outlines the best steps to do just that – for key actionable items such as:
- How to build the right customer profile
- Steps to instrument your funnel for the best economic impact
- How to select the right media
Download the whitepaper to start building your successful strategy today.
