Case Study, Featured, Optimization, Paid Search

NewHomeGuide.com doubles lead volume while improving conversion rate by 124%

April 16, 2018

NewHomeGuide.com is an industry leading resource for home buyers searching for new home developments. As the industry and consumer preferences shifted from print to digital, NHG knew they had to adapt in order to maintain their prominent position in the market. After investing in a strategic website launch to grow their digital presence in 2017, we were selected by NHG as the digital marketing partner to optimize their acquisition strategy via SEM and CRO.

“What has been most impressive is LQ Digital’s ability to be agile and drive changes at a speed that we weren’t driving internally. I have tapped into marketing experts that continuously strive for high performance to improve our digital acquisition and are aligned with our growth. I look forward to our next phase: which is driving even higher quality that results in even more impact for our clients.”

– Ashley Arnall, VP of New Homes

Download the case study and learn more about:

  • How NHG doubled lead volume while reducing CPL by 68%
  • The benefits of optimizing your marketing spend across channels to achieve your business KPI