Watch the Webinar: Get Your SEO in Order

Throughout the Coronavirus pandemic, marketers are being asked to do more with less. Many of us are finding that our budgets are being cut and sometimes that means cutting back on advertising, such as paid search and social. However, there are still many digital strategies and programs that you can control and even improve, including your SEO strategy.

Now is the perfect time for marketers to review, clean and improve the SEO for their business. In this week’s 15 Minute Digital Planning Webinar, we interview our Director of SEO, Jacob King to identify the key strategies marketers can implement right now to improve their SEO strategy, such as:

  • Focusing on the structural content on your website and ensuring pages are visible to search engines so they’re easy to find.
  • Adding structured data (events) when possible. This is especially useful for industries that have traditionally used events or in-person meetings for their business, such as realtors.
  • Re-purpose well performing secondary content such as how to guides, blog posts, e-guides and webinars.
  • Link content sufficiently from higher profile pages, such as footers or headers on your home page to pass on link equity.

In the webinar, we’ll also cover how some industries are creatively solving for their needs now and building SEO to benefit their business in the future using creative tactics such as virtual events and much more. Watch the webinar for free:

At LQ Digital, we’ve captured a lot of data over the last 15 years on what scores as best-in-class digital performance (search, social, affiliate). At this time we want to contribute by sharing our data, knowledge and expertise to help your company survive this turbulent time and provide relief.

Remember to subscribe to our webinar series so you always have the latest news and insight in your inbox: subscribe here.

Google Shopping: Now Open to Unpaid Listings, Watch the Video

Last week, Google made a surprising announcement and opened up their Google Shopping platform to unpaid product listings. The move comes as many brick and mortar retailers were forced to close their doors (at least temporarily) due to the Coronavirus pandemic and may now be looking to more e-commerce opportunities.

So what does this shift mean for merchants? As part of our weekly webinar series where we highlight digital planning strategies to combat the Coronavirus pandemic, we interviewed VP of Strategic Accounts, Phil Strohl to better understand what this shift in Google’s offering means and how marketers can leverage this new opportunity.

Watch the quick 15 minute video above to uncover:

  • What the Google Shopping opportunity means for existing Google Merchants and Merchants that have never used the platform.
  • Where to get started if you’ve never used Google Shopping before and what to tackle first for the biggest advantage.
  • Key recommendations to maximize the Google Shopping feature, such as: review & optimize product feeds and add products that may have been excluded previously due to a low Return on Ad Spend/margin.

    The new experience is live on Google Shopping. Separate “Sponsored” and “Organic” results sections highlighted.

At LQ Digital, we’ve captured a lot of data over the last 15 years on what scores as best-in-class digital performance (search, social, affiliate). At this time we want to contribute by sharing our data, knowledge and expertise to help your company survive this turbulent time and provide relief.

Still have questions or want a us to cover a particular topic? Email us at ehoffman@lqdigital.com and remember to subscribe to our webinar series so you always have the latest news and insight in your inbox: subscribe here.

15 Minute Digital Webinar: Make Paid Search Work for You

The Coronavirus pandemic has impacted nearly every industry and as such, marketers are juggling multiple challenges. As the financial arms of companies start to intervene and make more of the larger business decisions, marketers are finding that their budgets are slashed and as a result, are having to do more with less. So how can marketers reach new customers in such uncertain times and more importantly, how can they optimize and ensure the investments they DO make are making an impact on the increasingly important bottom line?

As part of our weekly 15 Minute Digital Planning Survival Guide webinar series, we interviewed Monica Niblack, VP of Strategic Accounts at LQ Digital to better understand how the pandemic has impacted Paid Search, what marketers should be paying attention to and steps they can take to improve their efforts.

Learn how to make Paid Search work for you and even uncover new growth opportunities using strategic tactics, such as:

  • Reminding yourself of the core of your customer acquisition strategy, so you can stay laser focused on your target segment, channel priority and creative – but also understand where to pivot. Instead of pausing all of your Paid Search efforts, now is the time to get really clean and strategic.
  • Since media costs have fallen so quickly, it opens up opportunity to refresh old campaigns that could not meet previous profitability targets – so now is the time to take advantage of shorter, faster testing.
  • Find new profitable growth areas with faster testing of the marginal economics and incrementality (vol / cost). This type of testing is vital right now. At LQ Digital, we’ve used this method to open up new revenue opportunities for clients that otherwise, would be more severely impacted during the shutdown.
  • Continually re-verify and monitor your key profitability and conversion metrics all the way down your funnel to revenue. Depending on which stage you see performance changes, it can lead to different remedies to changing creative, target segments and bidding.

At LQ Digital, we’ve captured a lot of data over the last 15 years on what scores as best-in-class digital performance (search, social, affiliate). At this time we want to contribute by sharing our data, knowledge and expertise to help your company survive this turbulent time and provide relief.  Watch the webinar for free here:

Digital Survival Guide Webinar: Make Paid Search Work for You

Still have questions or want a us to cover a particular topic? Email us at ehoffman@lqdigital.com and remember to subscribe to our webinar series so you always have the latest news and insight in your inbox: subscribe here.

The Impact of Coronavirus on Paid Social, Your Questions Answered

Last week, we launched the first episode in our 15 Minute Digital Planning Guide webinar series. As part of our goal to help businesses navigate the changing landscape of digital media during the Coronavirus pandemic, our weekly webinar series is aimed to provide insight, share trends and provide practical tips for marketers to implement now.

In the first episode we interviewed our own VP of Display & Social, Greg Allum for our Paid Social: Part 1 Edition. We gathered his perspective on the impact Coronavirus has had on Paid Social and what companies can expect moving forward. You can view the webinar here.

This week, we’re continuing our interview with Greg Allum and asking him your most pressing questions. Learn valuable insight that can impact your business now, such as:

  1. The surprising advertising opportunities made available since the Coronavirus impact.
  2. Current advertising response methods for clients – plus an unexpected emerging one.
  3. Insight as to what types of businesses may want to suspend advertising and which ones may want to invest.
  4. Top recommendations for social.

At LQ Digital, we have over 15 years of digital media, strategy & data management experience and have deep expertise in working with clients in B2C subscription, mortgage lending, B2B, Real Estate, Personal Loans and so much more. As such, we’ve captured a lot of data on what scores as best-in-class digital performance (search, social, affiliate). At this time we want to contribute in the only way we know how, to share our data, knowledge and expertise to help your company survive this turbulent time and provide relief.  Please watch the webinar for free here:

Digital Survival Guide Webinar: Paid Social, Part 2

Still have questions or want a us to cover a particular topic? Email us at ehoffman@lqdigital.com and remember to subscribe to our webinar series so you always have the latest news and insight in your inbox: subscribe here.

15 Minute Digital Planning Webinar: Paid Social in the Time of Coronavirus

We understand this is an extremely challenging time – but your business doesn’t have to come to a screeching halt. In fact, businesses and consumers still need supplies & resources – their needs are just shifting and they’re moving almost exclusively to digital channels.

Now is the time to take action, be nimble to that shift and shore-up your digital strategy. We want to be your ally. As our contribution to help during this crisis, we are kicking off a series of webinars focused on survival strategies, insight and practical tips from our own digital experts as well as partners.  Each week, we’ll host a 15 minute webinar (give or take) with rotating topics, to help you navigate these strange times we’re finding ourselves in.

In the first episode of our webinar series we interviewed our own VP of Display & Social, Greg Allum for our Paid Social: Part 1 Edition. We gathered his perspective on the impact Coronavirus has had on Paid Social and what companies can expect moving forward, such as:

  • How Coronavirus is impacting social usage & engagement
  • How marketers are currently responding to the crisis
  • How advertising during a recession can actually help businesses
  • The importance of creative & messaging

At LQ Digital, we have over 15 years of digital media, strategy & data management experience and have deep expertise in working with clients in B2C subscription, mortgage lending, B2B, Real Estate, Personal Loans and so much more. As such, we’ve captured a lot of data on what scores as best-in-class digital performance (search, social, affiliate). At this time we want to contribute in the only way we know how, to share our data, knowledge and expertise to help your company survive this turbulent time and provide relief.  Please watch the webinar for free here:

Digital Survival Guide Webinar: Paid Social, Part 1

Still have questions or want a us to cover a particular topic? Email us at ehoffman@lqdigital.com and remember to subscribe to our webinar series so you always have the latest news and insight in your inbox. Subscribe here.