Data Science + Insights
Data is the source of truth at LQ Digital. To measure and improve performance, we must tie together campaign activity with customer and transaction data. We’re obsessed about lifetime value (LTV), but we can’t achieve a truly complete picture of profitability without tight integration with our client’s systems.
To do this, we have built a proprietary data and analytics platform that powers this single source of truth. We integrate critical data via API from the following data sources:
- Ad Platform Data
- Web Analytics + Tracking Data
- Call Center Data
- Client CRM + Transaction Data
The end result is full funnel measurement. Top to bottom. Marketing and sales. Volume and value. Revenue and cost. Cool.
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